RAC and Multimap Technology

A key feature of the new route planner is the ability to customise maps with local information from Multimap - such as the location of restaurants, car parks, railway stations and Wi-Fi hot spots, which can be layered onto the map according to the user's specified preferences. RAC is also planning to take advantage of this functionality to secure sponsorship partners that can highlight the location of their services on maps and in route details, such as branded petrol stations.

Another distinctive feature of the route planner is the integration of the Microsoft Virtual Earth high-resolution aerial and Bird's Eye imagery, which is taken at a 45-degree angle and exposes more geographical features onto the map. Users can switch from standard road view to Bird's Eye view, allowing them to explore their destination in greater detail and visualise useful landmarks, while maintaining a clear and consistent view of street names and other navigational aids. Following Microsoft Corp.'s acquisition of Multimap in December 2007, Microsoft Virtual Earth has been integrated seamlessly into the Multimap platform, allowing customers to benefit from the best features of both products.

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